Your Guide to a Well Balanced Blog: Shish Kabob

Jeremiah Owyang posted a rather unique entry on his blog discussing how writing in the style of a shish kabob provides a service to readers. Ah ha! Finally something I can relate too...yet another food analogy.

Throughout grade school I remember always being taught the "hamburger" essay. You have the buns (opening and closing paragraphs), the lettuce/tomatoe (the topic sentences), and the meat (the main points). This draws a very similar resemblance to the funnel essay (but hamburgers are better!)

And now the teachings continue as I learn the shish kabob style of creating a blog. Here's how to create a well balanced meal...I mean blog (taken directly from Jeremiah's post):

• Shorten everything.
• Separate content into easy simple 'chunks'.
• Format the text, making it easy to scan.
  
• Put the most important stuff in titles.
• Use visual stimuli to draw the eye between the meat (images, indentations, quotes).
  
• Reduce and boil it down

I believe these guidelines can be used for everything from emails to proposals. Print these out and when you finish your blog posts, check off every point.

Hey, I'm not the only one who likes shish kabob, besides Jeremiah, others agree.