January 18, 2006

The 10 Commitments of an Exemplary Blog

In my last post, The 5 Practices of an Exemplary Blog, I introduced some practices that can be used to run a successful blog. However, that is NOT enough, a publisher must remain committed and strive to be better. So to help with this, I am introducing another set of guidelines that can be used to enhance your user's experience and inspire conversations. These commitments have been introduced by Barry Posner, Dean of the Business school at Santa Clara University, but in a student-leadership context...instead, I am relating these ideas to Blogging.

The Ten Commitments of an Exemplary Blog

1. FIND YOUR VOICE by clarifying your personal values and including your expertise. All publishers must have their own unique voice that sets them apart from all others. Whether its with humor or language, defining and exemplifying your own voice is key.

2. SET THE EXAMPLE by aligning actions with shared values. (GO FIRST!) Exemplary Blogs are leaders and need to model the way for others to follow. Set the example for everyone else and let them drive their own experiences, then allow them the opportunity to reflect and converse.

3. ENVISION THE FUTURE by imagining exciting and emerging possibilities. Most successful bloggers are "early adopters" and are constantly searching for the next opportunity. While some are just starting to blog, others are moving on to podcasts/audio conversations, and soon few will be moving towards video conversations.

4. ENLIST OTHERS in a common vision by appealing to shared aspirations. Publishers know their audience and should always write with them in mind. Appealing to their needs heightens the experience and enriches the conversations.

5. SEARCH FOR OPPORTUNITIES by seeking innovative ways to change, grow, and improve. An exemplary blog is always changing and finding new ways to both attract new readers and fulfill needs. There is always room for improvement, but those blogs who embrace the idea of positive change and run with it succeed.

6. EXPERIMENT AND TAKE RISKS by constantly generating small wins and learning from mistakes. Never be afraid to challenge the common belief, after all the worst that can happen is you are wrong. But in some cases, the "minority" belief is right, as we have seen in Why Blogs are NOT Important

7. FOSTER COLLABORATION by building trust. (Let the user's drive the conversation). Allowing the user to take control builds trust. This is why RSS Syndication has been generating some hype among many online companies. In short, RSS gives users complete control over what they want to read, which establishes a sense of trust between the reader and the publisher/coporation.

8. STRENGTHEN OTHERS by sharing power and discretion.

9. RECOGNIZE CONTRIBUTIONS by showing appreciation for excellence. Recognize those who are thought-leaders and provoke interesting conversations.

10. CELEBRATE THE VALUES AND VICTORIES OF OTHERS by creating a spirit of community. Ah Yes, building a community is important and perhaps an important goal for every blog. Exemplary blogs build communities where everyone is NOT afraid to speak and everyone has a voice. This voice is what drives the conversations and enhances the reader's experience.

If you had to make your own list, what would you have?

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At 1/20/2006, Blogger Robyn said...

agreed, conversation and collaboration... good post.

At 1/20/2006, Anonymous Anonymous said...

A great transposition of discipline from one area to another. Jeremiah points out that blogs are just another kind of writing. Another kind of human interaction. I believe that any exemplary human behaviors will put us in good stead in our blogs. Thanks for making the connection to the principles of leadership.

At 1/23/2006, Blogger Gilbert Salazar and Family said...

Thank you Robyn for your kind comment.

At 1/23/2006, Blogger Gilbert Salazar and Family said...


Yes, good point. These exemplary human behaviors will feed into our blogs, and that will lead to rich conversations. It all leads down to the conversation, huh? hehe.

I will definately check out Jeremiah's blog post.

Thanks again for stopping by!


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